about us

We’re Greg and Julie—the duo behind friend*zone. The name comes from our own story: Greg got “friend-zoned,” but he always said it was a myth. He kept showing up, coffee in hand, charm turned all the way up. Somehow, the friend-zone turned into something more, the end-zone.

For us, the friend*zone is about connection, trust, and those moments that surprise you by becoming something real. And the asterisk? That’s our signature. It holds space for whatever you want it to mean. A reminder that everything is possible.

friend*zone is for everyone. It’s not just a label, it’s a launchpad.
Because great things start with good coffee and even better people.

A boat on a river passing by historic buildings and a TV tower in Berlin, Germany at sunset.
Two people taking a selfie in an elevator. The woman on the left is holding a water bottle, and the man on the right is pointing with his fingers. They are smiling and standing next to a black gym bag with water bottles.

our mission

At friend*zone, our mission is to create coffee experiences that make people feel connected, energized, and cared for. We don’t just show up with drinks, we bring specialty coffee that elevates your event. We aim to run seamlessly alongside your team, which leaves your guests remembering how good it felt to be there. 

our vision

Professional when it matters, playful when it fits, and always grounded in quality, our vision is to be the coffee partner you trust to make every gathering a little more unforgettable.

our services

At friend*zone, we deliver high quality coffee experiences tailored to your needs. From small pop-ups to large-scale events and ongoing partnerships, we bring service that builds on community, premium taste, and trusted professionalism.

  • Our pop-ups are all about collaboration. We team up with cafés, matcha bars, and cultural spaces to create one-of-a-kind coffee experiences, blending our products with your community and your story. From custom menus to curated events, each pop-up is designed to feel fresh, exciting, and rooted in connection.

  • From conferences to concerts, private parties to festivals, we bring the café to your crowd. Every setup is tailored to your event, with smooth coffee, professional service, and a warm atmosphere that keeps guests energized and engaged. Think of us as the detail that makes the whole day feel seamless, memorable, and just a little more special.

  • Partnership is at the heart of what we do. Through our wholesale program, we supply cafés, shops, and offices with our signature brews, whether ready-to-drink, concentrate, or full collection. More than just a product, it’s about reliability, consistency, and a shared commitment to serving your community with care and quality.

learn more

Connection

Quality

Community

Professionalism

with personality

Abstract flower-like shape with white petal forms against a black background.

this is just the beginning. we’re building toward opening our own coffee shop in 2026, a space designed for those casual moments that quietly turn into something real. a home for coffee, community, and connection in the heart of Berlin.

let’s make it happen!

Whether you’re planning an event, looking for a pop-up collaboration, or interested in wholesale, we’d love to hear from you.

Three people working behind a coffee counter in a modern café, with large glass windows showing trees outside, and coffee-making equipment on the counter.